Let’s say you recently upgraded your laptop or tech device to a newer model. You’ve selected a great new gadget that’s faster, uses less energy and is made with recyclable materials. You’ve even traded in your old model to berecycled or reused<. Hooray! Pat yourself on the back because you’re a conscious consumer.

But, why stop there? No doubt you’ll need to outfit your new toy with a case or backpack to carry it in. Somehow, after all that eco-conscious thinking, schlepping down to Walmart to pick up a mass produced laptop case made with new plastic padding and PVC plastic buckles just doesn’t feel right.

Of course, using what you already have is the best option. But if you don’t already have a case, check out Vy and Elle. The company creates accessories out of used billboard posters. They have some cool looking laptop holders and ipod cases. According to their website, the company was founded in 2002 by two designers dedicated to eco conscious products. Billboards are made from PVC plastic which makes them a great material for reuse.

Billboards are typically thrown away in landfills after they are used for only a short period of time creating a toxic hazard. In addition, the colorful way billboards are printed makes some pretty cool patterns too. Each case looks a bit like art. Plus, the straps, lining and trim are made with PET (recycled plastic bottles).